We believe the best technology doesn't just work — it resonates. Solving real problems for real people, especially in complex, diverse environments.
HCD is not a phase — it's a mindset.
We don't assume. We listen. We test. We co-create. Whether you're a startup, NGO, government agency, or enterprise, our HCD practice helps you turn ideas into human-first solutions.
Flexible, iterative, and built for real-world impact.
Define the challenge and stakeholders. We start here to ensure everyone is solving the right problem.
We go where users are — urban, rural, online, offline — to see the full picture.
We don't design for people — we design with them. The best ideas come from users, not boardrooms.
Fail early, fix cheaply, succeed confidently.
Great design doesn't end at launch — it evolves with users.
All packages include access to our HCD Toolkit — templates, workshop guides, and research scripts.
| Package | Best For | Duration | Key Outputs |
|---|---|---|---|
| HCD Discovery | Validating ideas, understanding users | 4–6 weeks | Personas, journey maps, strategic insights |
| HCD Build | Designing & testing solutions | 6–8 weeks | Prototypes, usability results, MVP-ready flows |
| HCD Transform | Embedding HCD in your team culture | 3–6 months | Trained teams, scalable process, continuous feedback loops |
These guide every project we take on.
Listen deeply. Observe without judgment. Understanding people is the foundation of everything we do.
Design for the edges, and the centre will follow. The hardest users to reach are the most important.
Prototypes are meant to be wrong — so we can get it right. Speed of learning beats perfection.
The best ideas come from users, not boardrooms. We facilitate; communities lead.
Innovation should serve people, not just impress investors. We measure success in human outcomes.
Solutions built for Silicon Valley rarely work in Nairobi or Kigali. We design for where users actually are.
We track both human and business outcomes. We help you define baseline metrics before we begin.
| Metric | How We Measure It |
|---|---|
| User Satisfaction | NPS, CSAT surveys |
| Task Success Rate | Usability testing |
| Time-on-Task | Session recordings |
| Adoption Rate | Analytics (DAU/MAU) |
| Reduction in Support Tickets | CRM data |
| Stakeholder Buy-In | Workshop feedback |
"Wakara's HCD process helped us redesign our farmer app based on actual field feedback — not assumptions. Adoption doubled in 3 months."AgriTech Product Manager, East Africa
"Their co-creation workshops brought our team together in ways we'd never experienced. Now HCD is part of how we innovate."Innovation Lead, Regional Bank
We'll discuss your challenge, goals, and fit for HCD — no commitment required.
Pick from Discovery, Build, or Transform — or we'll customise a scope that fits.
We onboard your team and start listening to users. You're involved throughout.
Get research reports, prototypes, and a clear path forward — not just a slide deck.
Launch knowing your product was built with people, not just for them.